Reviews, Travel, Case Studies
Stacey Ludlum
Bearizona: A Woodland Babe

Bearizona is a northern Arizona gem embracing Western-lodge kitsch and imbued with art. Blessed with the an ideal location along Route 66 and on the way to the Grand Canyon, this small family-owned attraction features both a lovely walk-through experience and an impressive drive through. It stands out for its quirky character and strong underlying conservation messages.

Bearizona: A Woodland Babe
Profession, Articles, On a Personal Note
Stacey Ludlum
Growing Small: An Alternate Definition of ...

My company is just me. And that’s by design. I do not intend to hire employees and I purposefully keep my fees and client volume low. I view it as a complete success, but given the common perception of “business success,” I often wonder if others would agree… In this article, I outline my business strategy of Growing Small as an alternate measure of success.

Growing Small: An Alternate Definition of Success
Articles, On a Personal Note, Profession
Stacey Ludlum
Tips for Working with Introverted Consultants

Believe it or not, many consultants, including yours truly, are actually introverts! Learn the best practices for working with introverts by reading Felis Consulting’s somewhat self-effacing and certainly vulnerable ‘Top Tips for Working with Introverted Consultants.’

Tips for Working with Introverted Consultants
How-Tos, Master plans, Profession
Stacey Ludlum
Master Planning 101

As a designer dedicated to the long-term planning of zoos and aquariums, I’ve had to explain the process of master planning many times, and although every zoo and aquarium is different, the best master plans (i.e. those which have been implemented) always follow a similar structure. In this post, we address the most commonly asked questions to help you understand what master planning is, when is the right time to start, and who should be involved.

Master Planning 101
Case Studies, Reviews, Travel
Stacey Ludlum
Columbian Park Zoo: Gold-Standard Small ...

The city of Lafayette, Indiana has one of the oldest—and best—small zoos in the country. Recent renovations, thoughtful and modern designs, and focusing on providing for their local guests as top priority are a few reasons they are successful.

Columbian Park Zoo: Gold-Standard Small Municipal Zoo

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ZooWorld: Embracing the Kitsch

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ZooWorld: Embracing the Kitsch

If you’ve ever spent time at a popular beachside destination in the U.S., you are probably well-acquainted with the kitschy, uniquely American, tourist trap vibe that often accompanies these places. Panama City Beach is no exception. Brightly colored signs dot the roads inviting guests into themed or ramshackle seafood joints. Mini-golf courses with tall waterfalls and pirate ships are squeezed between ice cream shops and places to rent scooters and slingshot cars. It is in this context that we delighted in the tourist destination of ZooWorld. To be sure, the five-acre ZooWorld is not without its problems, but overall, the experience is happy and fun with a dose of humor, and the park is clean and comfortable, if not outdated in places.

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Giraffe Ranch: Luxury Model, Backyard Experience

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Giraffe Ranch: Luxury Model, Backyard Experience

Giraffe Ranch, a privately owned, family-run safari experience, located in rural Dade City, Florida benefits from the tourism market of Orlando. Drawing from decades of knowledge and experience in the zoo community, the owners created an intimate and beautiful experience focused on one-on-one interactions between the keepers, guests, and the animals. The high ticket price per person, however, sets expectations very high, and although the experience is lovely, feels like it misses the luxury price point. Focusing on improvements to the core of the facility could begin to address this issue.

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Caldwell Zoo: A Timeless Ballad

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Caldwell Zoo: A Timeless Ballad

The Caldwell Zoo in Tyler, Texas is a large ‘small’ zoo located in a small town. Drawing 250,000 in annual attendance from a drive time of about 1.5 hours, the family zoo is a great example of the best of small zoos—lovingly and thoughtfully designed using a blend of modern, innovative zoo design techniques with clean, timeless designs and light touches of theming set in a lush landscape with water features. A timeless, beautiful zoo borne from love—and a desire to be a community asset.

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Austin Zoo: Keeping it Weird-ly Underperforming

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Austin Zoo: Keeping it Weird-ly Underperforming

The 20-acre private zoo tucked into the hillside on the outskirts of growing Austin, Texas metro has plenty of challenges to tackle, but the beauty of the site and its proximity to Austin (and being the only zoo within an easy drive of the city) means the Zoo has almost unlimited untapped potential to become very successful—and a “weird” little gemstone to the community.