My latest post to Blooloop.com orangetheory-attractions-brands[1] is now live! In this article, I explore the appeal of today's competition to zoos and aquariums: sports, games, streaming services, fitness, and festivals by looking at their common attributes. By understanding what draws people in and keeps them coming back, we can apply those same attributes to our attractions' designs--and even develop non-attraction attractions (creative marketing experiences?) that may be temporary in nature, but increase revenues and drive attendance.

Check out the article here.