With this blog post at Blooloop.com I explored the idea of creating intentional and robust travel programs with zoos and aquariums that target their widest and core audience: Millennials. Many zoos and aquariums currently have limited travel programs that may occur infrequently, are largely under-marketed, and are mostly targeted at "big pockets" spenders for nurturing into major donors in the future. I examined why a less expensive and more robust offering could prove to be a lucrative investment in resources for the organization while also aligning perfectly with mission.
Profession, Articles, On a Personal Note
My company is just me. And that’s by design. I do not intend to hire employees and I purposefully keep my fees and client volume low. I view it as a complete success, but given the common perception of “business success,” I often wonder if others would agree… In this article, I outline my business strategy of Growing Small as an alternate measure of success.
Articles, On a Personal Note, Profession
Believe it or not, many consultants, including yours truly, are actually introverts! Learn the best practices for working with introverts by reading Felis Consulting’s somewhat self-effacing and certainly vulnerable ‘Top Tips for Working with Introverted Consultants.’
How-Tos, Master plans, Profession
As a designer dedicated to the long-term planning of zoos and aquariums, I’ve had to explain the process of master planning many times, and although every zoo and aquarium is different, the best master plans (i.e. those which have been implemented) always follow a similar structure. In this post, we address the most commonly asked questions to help you understand what master planning is, when is the right time to start, and who should be involved.
Case Studies, Reviews, Travel
The city of Lafayette, Indiana has one of the oldest—and best—small zoos in the country. Recent renovations, thoughtful and modern designs, and focusing on providing for their local guests as top priority are a few reasons they are successful.
Profession, News
Zoos and aquariums have a long way to go related to being community assets that are truly reflective of their surrounding communities. Recent discussions in the AZA suggest that instead waiting for ‘best practice’ solutions, that individual organizations must start somewhere acknowledging that our strategies will evolve as we all learn the most productive ways to approach DEAI.
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