My company is just me. And that’s by design. I do not intend to hire employees and I purposefully keep my fees and client volume low. I view it as a complete success, but given the common perception of “business success,” I often wonder if others would agree… In this article, I outline my business strategy of Growing Small as an alternate measure of success.
Believe it or not, many consultants, including yours truly, are actually introverts! Learn the best practices for working with introverts by reading Felis Consulting’s somewhat self-effacing and certainly vulnerable ‘Top Tips for Working with Introverted Consultants.’
As a designer dedicated to the long-term planning of zoos and aquariums, I’ve had to explain the process of master planning many times, and although every zoo and aquarium is different, the best master plans (i.e. those which have been implemented) always follow a similar structure. In this post, we address the most commonly asked questions to help you understand what master planning is, when is the right time to start, and who should be involved.
The city of Lafayette, Indiana has one of the oldest—and best—small zoos in the country. Recent renovations, thoughtful and modern designs, and focusing on providing for their local guests as top priority are a few reasons they are successful.
Zoos and aquariums have a long way to go related to being community assets that are truly reflective of their surrounding communities. Recent discussions in the AZA suggest that instead waiting for ‘best practice’ solutions, that individual organizations must start somewhere acknowledging that our strategies will evolve as we all learn the most productive ways to approach DEAI.
My company is just me. And that’s by design. I do not intend to hire employees and I purposefully keep my fees and client volume low. I view it as a complete success, but given the common perception of “business success,” I often wonder if others would agree… In this article, I outline my business strategy of Growing Small as an alternate measure of success.
Can you believe this summer marks ten years of my little corner of the internet talking about design and the future of zoos and aquariums? Although my posting has become more infrequent as my professional life has evolved, you--my supportive and sometimes thoughtfully critical reader--remain constant. I owe you a huge Thank You for reading my ramblings, and contributing your thoughts. For funsies, I thought we'd review a few of the highlights from the past 10 years and over 200 posts!
Top Ten All-Time-Most-Popular Posts (by visits)
10. "Visitors: An Overlooked Species at the Zoo" (2013) by guest blogger and colleague, Eileen (Ostermeier) Hill. Discusses the critical importance of visitor studies at zoos, some hurdles to studies, and the role of designers relative to visitor studies.
9. "The Future of Zoos: Blurring the Boundaries" (2014) a second entry by guest blogger and obviously brilliant colleague, Eileen Hill. Powerpoint presentation with script about trends in zoos today and how they may play out into zoos of the future. Eileen proposes zoos of the future will by hybrids of multiple science based institutions.
8. "St. Louis Zoo's SEA LION SOUND" (2012). Showcasing the then-new exhibit at the Zoo including fly-thru video, photos of new exhibit, and interview with one of the architects from PGAV Destinations who helped bring the design into reality.
7. "SAFARI AFRICA! Revealed at Columbus Zoo" (2012). Announcement of the ground-breaking of the eventual AZA Top Honors in Design award-winning Heart of Africa (renamed). Includes renderings and site plan.
6. "Underdogs: The Appeal of the Small Zoo" (2013). Exploration of what makes small zoos so appealing to visitors, and meaningful to work for as a designer. Features Binder Park Zoo, Central Florida Zoo, and Big Bear Alpine Zoo.
5. "In Marius' Honor" (2014) by guest blogger and now Project Manager at the esteemed Monterey Bay Aquarium, Trisha Crowe. Trisha explores her emotional reaction to the Copenhagen Zoo's disposal of Marius the giraffe, and implores readers to support zoos, no matter your stance on animal rights.
4. "Small and Sad: Dubai Zoo's Relocation on Hold Again" (2009). Occurred to me today, should have been title "Small and SAND", but the sad state of the old zoo is what made this post so popular. Includes design plans and renderings--which I am sure are woefully out of date. Anyone have any updates??
3. "How to Become a Zoo Designer" (2014). After about 25,000 emails from aspiring zoo designers asking similar questions, I just went ahead and wrote it up to shortcut a step... Still, feel free to email me--I always write back. Let's be pen pals!
2. "The Next Zoo Design Revolution" (2008). One of my very first posts, which explains the popularity. Some say naïve, some say gutsy look at incremental revolution in zoos. The future of zoos has been examined at least 300 times since this one, but in re-reading, I see some kernels of accuracy. Expect an update soon...
And in the #1 spot....
1. "A Quick Lesson in Zoo Design History" (2008). Perhaps my second post ever, which again explains it's number 1 spot. A not-as-advertised look at zoo design history which, I have a feeling, has been referenced by many of the 25,000 students (above) in their zoo projects. Holla at me if you cited me!
Top Ten Recommended Reads for Zoo Designers (aside from those above)
10. "To Safari or Night Safari" (2008). I'm a sucker for the title. But this post examines the very slow to catch on trend of after-hours programming or extended zoo hours as a feasible method to increase attendance. Post-posting amendment: in particular, this is a great strategy for targeting adults without kids.
9. "Does Winter Have to be a Dead Zone at the Zoo?" (2013). I cheated a little on this one. I didn't actually post to DZ.com, but to my blog at Blooloop.com where many of my more recent posts have been landing. This one discusses another strategy to increase attendance by targeting the most difficult time of year for temperate zoos: winter.
8. "Zoo Exhibits in Three Acts" (2011). Storytelling in zoo exhibits, told through, what else?: a story.
7. "8 Characteristics of Brand Experience" (2018). A new one! Understanding what makes strong brands so very strong is important and applicable to new attractions at zoos and aquariums. Examined through the lens of non-zoo brands, like my fav: OrangeTheory.
6. "Interactivity and Zoos" (2013). Examining the different modes of interactivity that are available in zoos, and how they can be applied to experience. A good primer.
5. "How Animal Behavior Drives Zoo Design" (2011). Starting with animals in design can be overwhelming. What information is pertinent to a designer, and what is just interesting to know. Another good primer for learning the basics of zoo design.
4. "Chasing Big Cats: Snow Leopards and Perseverance" (2017). Being a good designer is about so much more than just having cool ideas and being able to communicate them well. Learn the qualities intangible qualities that make good designers, GREAT. Don't be afraid...hint, hint.
3. "Making Responsible Tacos: Conservation Brand Perception at Zoos and Aquariums" (2015). Adapted from a talk I gave, I examine how aspirational brand should translate to experience in zoos and aquariums using the popular taco analogy. Yum. Tacos.
2. "Five Zoo Innovations that have been around for Decades"Part 1, Part 2, Part 3, Part 4, Part 5 (2014). Again, pulled from Blooloop. A series of 5 posts examining design elements and characteristics that American zoos have been implementing for decades. This series was an angry reaction to the 'revolutionary' design of metal pods floating through a zoo in Europe. A woman scorned...publishes 5 posts to prove how you don't know anything about innovation. Ha!
1. "Zoos in a Post Truth World" (2017). What every zoo and aquarium advocate needs to consider in this continued atmosphere of skepticism, critique, and distrust. As a zoo designer, you must be aware of changing perceptions and the power we have to shape them.
Top Ten Things I Learned in the Last Ten Years (Blogging or Otherwise...)
10. I'm not shy; I'm introverted
9. How to poop in a hole while wearing 3 three layers of snow pants
9a. Always pack enough Pepto tabs (at least 2 per day while away)
8. I'm not good at social media (see: 10 years of blogging and 600 Twitter followers, probably mostly for cat pics)
7. And speaking of cats, the rubbery buttons of a TV's remote control makes said remote an easy tool to remove cat hair from sofas and pants
6. I sleep better when flying in Business Class
5. Always pay the extra money to hire movers to load and unload that U-Haul
4. Writing isn't hard. Just start typing and...
3. Confidence
2. I lose all 'adultness' around ice cream and baby animals
1. Zoo and aquarium people are really the best people in the world.
Here's to many more decades of Zoo & Aquarium design!
With love and respect--
Your friend, Stacey
bill-nye-summit-pope-proc
I didn't really know what to expect from a climate change summit held on the campus of a Catholic university. But the message was no different there than if it had been held elsewhere: things are bad--really bad--but the solution is held in our own mirrors. Carl Pope pointed our three types of people who may be hurdles to environmental solutions, while Bill Nye rambunctiously described the people who he believes holds the key. Read more about the conference and these two different-but-similar keynote speakers over at Blooloop.
I’ve always been nervous about meeting new people. Socializing is not my natural state. I hated Santa--coming into our grandparents’ house, demanding me to sit on his lap. I’d run and hide under the dining room table when I heard that jolly ho-ho-ho. My stomach does flops thinking, not about the presentation to 300 people, but of the awkward mingling with conference attendees and fellow speakers before and after. I avoid parties where I don’t know at least three people closely (I gladly host them, happy in the knowledge I can always escape into hosting duties such as serving food or MCing a game). Spending three weeks on a frigid Indian mountainside in December with a handful of strangers who mostly speak languages other than my own was quite possibly the scariest thing I’ve ever attempted.
That morning arriving to Leh, after thirty hours of travel and four flights, I was not ready to sit and drink tea with five strangers—in a country I’ve never been. We made small talk about how the flights were and where we are from. We weren’t sure what kind of tea to drink. What is Masala? Is it with goat’s milk like my friend warned me of? How much caffeine does it have? Do I need sugar??? I didn’t know who actually spoke English and therefore could handle me asking them a question, and who would look at me panicked not understanding what the tall blonde American lady is demanding! I was tired, cranky, but also excited to finally be here. To finally be on the hunt for the elusive snow leopard.
Several days later, after “adjusting” to the elevation of Leh (around 11,000’) and after spending a day together birding around the Himalayan foothills surrounding the town, we loaded up the SUV with our gear to hit the mountains. We headed to our camp in Hozing Valley. Situated among mountain ridges between 12,000 and 13,000’, our base camp consisted of three small sleeping tents (one for each of us), and two larger mess-style canvas tents—one serving as kitchen, one as the dining room. The dining tent had a propane heater; the kitchen had a cook and a cook’s assistant. We had a simple pit-toilet outhouse—a hole in the floor. We had no running water, no heat in our sleeping tents. It was December, and it was cold. Very cold. The coldest night was about -35 F.
The days were filled with hiking nearly vertical slopes among boulders and on gravelly sheep-made paths, to sit in the sun on ridges overlooking the valley. We’d sit for hours, scanning the rocky cliffs with binoculars and spotting scopes. We’d layer up for the frigid morning walks starting at sun up—before the sun passed over the ridges, when accidental water spills turned instantly into icicles. Some mornings--the coldest mornings, I’d be wrapped up so thick, my shadow looked like an astronaut: two wool base layers, two pairs of snow pants on my legs; a wicking shirt, two wool base layers, a fleece vest, a fleece jacket, a down jacket, and a ski jacket on top; a scarf; two hats (one a beanie, and one a thick, (faux) fur-lined Nordic thing); three pairs of socks; a pair of wool gloves beneath a thick set of mittens. At 10:30am, the sun came up over the ridge--its warmth allowed us to remove layers, and caused our feet to sweat as we trekked up several hundred feet of steep slope in astronaut gear. Then, when the sun found its way behind the ridges again at 3:30pm, our toes began to numb as our sweat-soaked socks and boots literally froze.
It was fun. I definitely lost 5 pounds.
But the reward was delivered on the third day: a snow leopard! The build-up to the sighting was screenplay perfection. Our trackers spotted a blue sheep (the snow leopard’s favorite prey), dead on the ridge above our camp. They inspected the frozen carcass and found no obvious signs of trauma, just a dribble of blood at the corner of his mouth. Certainly within the realm of possibility of a snow leopard kill. Later, a local reported snow leopard tracks on the road leading to our camp. Trackers dispersed across the valley, scanning the rocky ledges and cliffs with spotting scopes. We sat quietly scanning, until one of the trackers came running down a steep hillside, and delivered the news: a snow leopard.
His (we assumed he was a male, although no one could confirm) kill was located just 150 yards from our camp—a very, very lucky chance occurrence. We watched him for four days, as he stayed to feed on the frozen carcass, fully within view. During that time, we watched patiently as he slept in the sun. And slept in the sun. And slept in the shade! And slept in the sun. Someone always had their eye on the lens, watching. And when he shifted position, we’d yell, “Head up!” and everyone ran to the scopes. He stretched like a housecat, and curled his long tail around him, using it as a pillow. We’d squeal and coo, like children. We’d celebrate every evening with a toast of cheap brandy, before heading to bed at 8pm. We became compatriots in battle, bound by one, big, fluffy kitty cat.
The trip was 12 days in the Himalayas, split between two locales. We stayed at our tented camp for eight, adjusting the itinerary due to seeing the leopard. We also stayed at a homestay for the balance, where the accommodations were slightly more luxurious, but still with limited heat, and no indoor plumbing. At the end of the trip, we said good-bye to the local guides and staff (five of them), and the couple from Spain (who were the only paying tourists other than me) departed. My tour guide, Marta, and I headed onto Talla and Bandhavgarh to search for tigers. The accommodations there were absolutely luxurious with toilets and showers, a real bed, and a space heater. And the climate was balmy at 55-65 F. We had an amazing day and a half exploring Bandhavgarh Tiger Preserve, where 65 tigers reside in 172 square miles. Chances of seeing tigers is slightly better than seeing snow leopards in Leh, yet we saw only one, and only for five minutes.
Even so, my trip was blessed with wildlife. Everyone we talked to spoke of how lucky we were. Most people see a snow leopard on our itinerary, but they are usually much, much further away, and for only a few minutes. We saw two (the second was just a brief interlude—a more typical tourist experience), and we saw a tiger.
I like to think this luck was a reward for my bravery. For not cancelling the trip when I couldn’t find a travel partner. For not chickening out--knowing that I get cold very easily and don’t like curry (especially now!). And it reminds me that good things generally come from sticking your neck out.
For many years, my annual reviews at PGAV consistently pointed to one major downfall of my performance: not being assertive enough. I realized in India—as I pondered if I really knew how to identify frostbite—that I had become quite assertive. I ‘stopped asking for permission, and started asking for forgiveness.’ And many times I failed, but many more times, I didn’t. It was more than not failing. It was succeeding. Taking chances and not waiting for the “perfect time” has changed my trajectory in my professional life. I always think about design from the options that we haven’t yet tried. I explore the crazy ideas that seem, on first glance, unrealistic. I don’t back away just because there is a potential negative—because there might also be a bigger positive you don’t yet see. However, it doesn’t mean we waste time going in never-ending circles. I’ve become strong enough and brave enough to make decisions based on logic, reasoning, and a little gut—and run with them.
And you should too. Step out into the cold, or into a room full of strangers, every once in a while. Speak up. Take action. Take a chance… and maybe you, too, will be blessed with big cats.
Reputation is everything. We’ve known this since middle school. That’s why it’s important to carefully monitor your public perception, especially if you are an institution supported primarily through admissions and tax support. With the instant feedback available 24-7 on internet review websites, there is simply no excuse for any zoo or aquarium to not be aware of public sentiment. Interested in what the general populace was thinking and inspired by my favorite podcast, How Did This Get Made?’s “Second Opinion” segment, I wandered the lonely streets of Yelp.com to find the best 5 Star Reviews of “top 5” Zoos around the country. What I uncovered was by and large disappointing: well-conceived, coherent, thoughtful reviews of zoos that are deeply cherished by unwavering, supporting communities.
But then there were these.
San Diego Zoo
St. Louis Zoo
Henry Doorly Zoo
Columbus Zoo
Bronx Zoo
by Ben Cober
Recently I really enjoyed Bryan Wawzenek’s Theme Park Insider post about the top ten songs about theme parks. I started to plunge into the depths of the internet to seek out the best jams about our beloved zoos, and was shocked to find out that there currently exists no central repository for tunes on this great topic!
Therefore, as we celebrate the opening of Heart of Africa at the Columbus Zoo and Aquarium and the beginning of zoo season, I present the Top 10 Songs about Zoos. These have been pulled from some of the darkest corners of discussion forums and web obscurity, so most might not bring on the waves of nostalgia that Freddy Cannon’s Palisades Park might, but are still a great journey through artists’ love of these great destinations.
At the Zoo Simon and Garfunkel Single (1967)
http://www.youtube.com/watch?v=6xKLBne1CoI
At the Zoo is a tribute by Paul Simon to his hometown of New York City. While it chronicles Simon’s trip to the Central Park Zoo, the song was later licensed in advertisements to the Bronx and San Francisco Zoos in the 1970s. The song hit #16 on the Billboard Hot 100 when it was released and its lyrics were adapted by Paul Simon in 1991 into a children’s book.
Going to the Zoo Peter, Paul, and Mary Peter, Paul, and Mommy (1969)
http://www.youtube.com/watch?v=vhxttDEv_I8
Going to the Zoo was released on side two (you read that right, remember when albums had SIDES?!) on Peter, Paul and Mommy by Warner Brothers. It was the group’s first children’s album, and took home a Grammy the following year for the Best Album for Children.
Zoo Song Alison Steadman and Roger Sloman Nuts in May (1967)
http://www.youtube.com/watch?v=daEocG2dKCU
Nuts in May was a comedy movie for TV that was broadcast on the BBC in the late 1970s. The movie follows a nature-loving, self-righteous couple trying to enjoy their idyllic camping holiday. A nearby camper comes to check out their campsite, and is reluctantly treated to a song the couple “made up last year” about their trip to a zoo in London. The banjo and guitar skills are….questionable, and the lyrics are rather…uninspired, increasing the awkward tension between the poor guest and the couple.
Perfect Day Lou Reed Transformer (1972)
http://www.youtube.com/watch?v=QYEC4TZsy-Y
If you do a little research, this song gets deep. While not solely about the zoo, Perfect Day is thought to allude to Reed spending a day in Central Park with his first wife, Bettye Kronstad, that includes “feed animals in the zoo.” The song was produced by David Bowie and Mick Ronson, and was featured in 1996’s Trainspotting; a 1997 BBC charity single which made it the UK’s number one single for three weeks; an AT&T commercial during the 2010 Olympics; and commercials for the PlayStation 4 and Downton Abbey. {Editor Note: This is my favorite. Stacey}
Funky Gibbon The Goodies Single (1975)
http://www.youtube.com/watch?v=iAmx_XdQky8
The Goodies were a comedy trio in the 1970s and 1980s that released a number of humorous tracks, Funky Gibbon among them. The song is an “instructional video” that teaches a dance the group made up about their favorite primate while they were at the zoo. It was their most successful single, and entered the UK singles chart at #37 in the spring of 1975. Slightly awkwardly, in the “About” section on the above clip, one of The Goodies shows' biggest claims to fame was that it was so funny that it actually killed a man from King’s Lynn by making him laugh himself to death. Ok…
Sonntags im Zoo (“Sundays at the Zoo,” translated from German) Die Toten Hosen (“The Dead Pants” – Google Translate, don’t ask) Unsterblich (“Immortal”) (1999)
http://www.youtube.com/watch?v=J8WHZjhWzLY
Despite the rough, punk-rock sound of this German thrash, the song is actually about a really nice day at the zoo and loving all the different animals. Don’t believe me? First verse: “Look at the giraffes, their necks are long. Look how they smile, they say thank you.” The chorus? “Here we are happy – you and I. Here we are free – on a Sunday at the zoo.”
The band is originally from Dusseldorf, their name colloquially meaning “The Dead Beats.” Amazingly, this album is considered as one of their more “peaceful and quiet” ones, and the band apparently hated the album cover – a filtered photo of the Alps with pine trees and a sign reading “until we meet again!” Sounds pretty punk, anti-establishment to me!
5 Years’ Time Noah and the Whale Single (2007)
http://www.youtube.com/watch?v=Y3PELIU1i4c
Once again, similar to Lou Reed’s Perfect Day, 5 Years’ Time isn’t really directly about a zoo, but more about a couple imagining what their relationship will be like in five years – as they walk around the zoo. (That’s a nice sentiment, right? A couple’s dream spot in the future is a zoo!)
Sadly the song didn’t do too well when it was first released; but when the group re-released it in August of 2008, it became the group’s first top-ten hit, climbing to number 7 on the UK charts. The music video kind of feels like a Wes Anderson film, and was featured in a 2008 SunChips commercial.
The Carnival of the Animals Camille Saint-Saëns Composed 1886
http://www.youtube.com/watch?v=wBGEf4urGNo
So this gets really interesting. Carnival is a musical suite comprised of fourteen movements by French Romantic composer Camille Saint-Saëns, which follows a jaunt through the zoo and the different animals met along the way. It’s a rather comical piece, based on earlier works it references in more playful manners.
Saint-Saëns actually didn’t want Carnival published until after he had died, since he had written it “for fun” and was worried it would detract from his more serious, professional works. Little did he know that it would go on to become one of his best-known works. Covers of the various movements can be found in Fantasia 2000, Space Mountain, a trailer for The Godfather Part II, Babe, Charlotte’s Web, The Curious Case of Benjamin Button, The Simpsons, The Ren and Stimpy Show, How I Met Your Mother, France at Epcot, the famous piano duel between Bugs Bunny and Daffy Duck, during red carpet premieres at the Cannes Film Festival, and even Weird Al Yankovic did a cover called Carnival of the Animals, part II.
Daddy’s Taking Us to the Zoo Tomorrow Sung by Patsy Biscoe Sings Favorite Children’s Songs (1993)
http://www.youtube.com/watch?v=ViW47oCeOlg
If Funky Gibbon by The Goodies can make the list, so can DTUttZT by Patsy Biscoe. The song is a pretty straight-forward children’s tune about going to the zoo, although sadly hasn’t achieved the notoriety or reach that many of the other songs on the list have.
Biscoe herself though is pretty fascinating. She was born in Shimla, India, and moved to Australia with her family after the Partition of India (which is basically when the Punjab and Bengal provinces were divided along with a number of assets). She studied medicine at the University of Tasmania, singing and playing music at a local jazz club on Sunday nights, and was a finalist on the Starflight International talent quest on Australian Bandstand. She was really popular on the local Adelaide children’s shows Here’s Humphrey and Channel Niners; and has been Deputy Mayor of the Barossa Council local government and a naturopath (which is a form of alternative medicine that says special energy called “vital energy” or “vital force” guides bodily processes).
Walking in the Zoo Alfred Vance Live (1870)
The internet refuses to relinquish the actual music, but here are the lyrics.
Vance’s real name was Alfred Peek Stevens, being that “Alfred Vance” was a stage name he used throughout English music halls in the mid-1800s. Walking in the Zoo chronicles Vance’s day at Regents Park’s Zoological Gardens in London with a lady, ending with a horrific mauling by a cockatoo. The song has two fascinating precedents set within it. First, it’s the earliest known use in the UK of the term “O.K.” in the sense that we actually think about it today – something being all right or good. Second, it’s also one of the earliest uses of the term “zoo” instead of “zoological garden” – which actually really upset some stuffier “zoological garden” professionals of the era.
Sumatran Tiger (aka Endangered Song) Portugal the Man Smithosonian's National Zoo (2014)
http://www.youtube.com/watch?v=FoiIBYcRWKw
From National Zoo: "There are only 400 Sumatran tigers left in the wild. That's why the Smithsonian's National Zoo and Conservation Biology Institute partnered with indie rock band Portugal. The Man, bringing science and music together to distribute a previously unreleased song titled "Sumatran Tiger." The song was lathe-cut onto 400 custom poly-carbonate records designed to degrade after a certain amount of plays. There are no other copies of the song in existence. The records were sent to 400 participants asked to digitize and share the song through their social channels with the hashtag #EndangeredSong. The song will go extinct unless it's digitally reproduced. The Sumatran tiger will go extinct unless we take action.
So what can you do? We need your help to share our message and raise awareness about the critically endangered Sumatran tiger and need for conservation efforts.
Scour the internet and search for the song using the #EndangeredSong on sites like SoundCloud, Radio Reddit, MySpace, Twitter and Facebook.
Retweet, repost and tell everyone you know. Visit www.endangeredsong.si.edu to learn more about the initiative and how to help perpetuate the song.
Conservation is a multigenerational issue that needs a multigenerational solution. We must reach and inspire the next generation of conservationists."
All sorts of great tunes! Feel free to make that playlist and sing along on the commute to your zoo!
Updated October 1, 2015:
I'm overjoyed to announce our project has received Top Honors in Exhibit Design from the AZA! I was lucky enough to watch CZA President and CEO accept the award at the annual awards luncheon at the National AZA Conference 2015 in Salt Lake City. Absolutely one of the great moments of my life so far...
It might surprise you to hear that I’ve been working at PGAV for 11 years now, and I’ve only seen a few projects that I worked on open. That’s something you may not know about being a designer (it’s kind of the industry dirty little secret); many projects that you dedicate years of work to, get shelved.
Even with a high industry success rate, like what PGAV has, many projects disintegrate and disappear entirely.
What’s perhaps more interesting than that is that my role specifically at PGAV is generally focused on the largest scale planning—master plans for zoos and aquariums, conceptual storylines and site planning, exhibit programming and initial layout—which means my involvement in projects quickly tapers as more and more detail develops. For example, although I understand how to put together a swing gate in a wood fence, there are highly talented architects in our office who more thoroughly understand the exact finish, gauge, hardware, species of wood, width of gaps, and hinge detailing, and draw them quicker and more efficiently than I. These people pick up where I drop off, and they continue to see the project through to construction. Because of this, I often am not involved as projects develop past initial or conceptual planning. But, Columbus Zoo’s Heart of Africa is different. My involvement in this project continued, to one extent or another, from the master plan development through construction documents. This is truly the first project that I was so deeply involved in that actually made it to opening day. And I’m excited.
I got to visit Heart of Africa (originally called ‘Safari Africa’) on opening weekend which happened to fall on Memorial Day. My visit fortuitously coincided with what will likely be one of the biggest weekends the exhibit will ever see. I was nervous about this, but happy to say, despite the massive crowds, the exhibit worked. I even overheard probably the best compliment possible from a mom visiting a zoo: “That was so worth the crowd!” Amazing.
Let me tell you a little about the project. It’s a 43-acre expansion of the original zoo onto land that was previously used for farming. The expansion area, located to the northwest, provided an awkward connection point, and an even longer walk from the front door than already existed. Because of this, the project includes a new tram system connecting guests from the front door of the zoo to the front door of the exhibit.
Guests arrive to Heart of Africa through a massive entry gate, demarking the outskirts of the modern day African village built up around the front gate to an East African National Park. The village grew over time, as more and more tourists visited the Park, and its mixture of cultural influences are obvious in the architecture and murals found throughout. Just inside the village fence, (thematically) travelers are encouraged to leave their camels for rest in the corral. Hints of the villagers’ daily life dot the path into the heart of the village. The village itself contains the restaurant (with views to both the lions and savanna, as well as the camel ride paths), snack stand, ticket and photo stand, retail shop, and amphitheater. But the real attractions here are the lions and the view beyond—to the 8-acre savanna.
The lion exhibit extends from the village around past the National Park entry gates. Just within the entry gates, the Rangers’ work station and airplane hangar sit. The lions often are found here, lounging in the shade which happens to be surrounded by windows. You won’t get any closer than this. In the hangar, a transport plane encourages lions and children to explore, and if you’re lucky, you’ll get an unexpected face-to-face.
Past the lions, the savanna unfolds fully. In the middle of the savanna and closest to the guest path, the watering hole exhibit allows keepers to rotate education and exhibit animals throughout the day. Currently, the rotation occurs just about hourly. While I was there, a group of zebra and antelope inhabited the yard as I entered; on my exit, a flock of flamingos. This really got people talking which, ultimately, is the whole purpose.
The watering hole is also where the cheetah run demonstration occurs, providing a wholly different experience than seen at other zoos. This exhibit allows for a looping run, rather than just a straight run, and the keepers can easily change the run route to keep the exercise fun and enriching for the cats.
The cheetahs also have a permanent exhibit area highlighting the wonderful conservation program, Cheetah Conservation Fund, which the Zoo supports through funding. The exhibit area is basically an outdoor yard for the cheetahs, who are all used in education programming around the country. This means they have been hand-raised and bonded with keepers and litter mate Labradors to ensure they are tractable.
The savanna also includes a specialized giraffe feeding yard. This area allows the keepers to keep track of which animals have participated in the timed feedings—meaning, everyone remains on their appropriate diet. The feeding platform gets guests out into the savanna, providing an unimpeded view of the seemingly unending (meaning, no barriers anywhere!) savanna. Even when feeding is not occurring, the platform is open for viewing, and guess what--the giraffes like to hang out right there for up-close views.
Past the giraffes is Jack Hanna’s tented camp. Here you can explore a Jeep that has seen better days (as witnessed by the car parts nearby), and two tents filled with Jack’s supplies. One tent and campsite has been overrun by vervet monkeys—an authentic African experience (for those of us who have been to Africa)! The monkeys’ exhibit is filled with climbing structures and camping accoutrements. Keepers are able to scatter treats as enrichment throughout the space to keep the critters active. While I was visiting, the monkeys seemed to really enjoy sitting on the camp table and playing ‘paddy cake’ with the guests through the glass.
Overall, the exhibit has turned out just beautifully. So many of the original intentions and ideas are spot on. So much so, you can even compare the original renderings to site photos and clearly see how they align. It’s not often this so cleanly occurs without significant changes. It is a testament to the relationship between the Zoo and PGAV, and the Zoo’s clear vision, experience with large scale projects, and drive to achieve such a high level of success. Well done, team!
By Trisha Crowe A moment of silence for Marius the giraffe, and then…..What?
Boycott the Copenhagen Zoo?
Boycott ALL zoos?
I say let’s rally around something we can agree upon….that the mistreatment or exploitation of any species is not ok. The difficult thing is that how each person defines these terms is a highly personal decision. It is based on the innumerable messages we get as we grow up about what is right and wrong, what is fair and unfair, and how we either feel or are taught about other living organisms.
As a self-professed animal lover I personally was stunned to see Marius’s story in the headlines. Regardless of where you stand on the spectrum of “animals are just like humans”, vs. “animals are here only to serve us”, I think we can agree that most of us do not want to see a healthy two year old giraffe killed and then publicly skinned and fed to lions. In our cultural views the Copenhagen Zoo’s handling of this issue has been an abomination, no doubt. But now what?
Based on reaction I have seen online, many people are ready to reject zoos altogether. I can understand this sentiment because there was a period in my life when I decided that I did not want to go to zoos anymore. Instead of feeling happy, uplifted or educated it seemed like I always left zoos feeling sad for the confined animals (from this point I will use “animals” loosely to represent all zoo and aquaria species). I thought the enclosures were mostly too small and too sparse, there weren’t enough enrichment opportunities for animals to play or exhibit natural curiosities, and on top of all of that some animals didn’t even get to leave the confines of their “holding areas” (I saw these as concrete cages) very often.
Flash forward; it took me almost 10 years to realize that the decision I had made to stay away from zoos did not do one bit of good for any animal anywhere. I realized that zoos are not going away. In the United States, zoos that are accredited by the Association of Zoos and Aquariums (AZA) have higher attendance per year than all major sporting events combined. And did I really want them to go away anyhow? No, what I wanted was for them to be better. I decided that the right thing to do was not to ignore the problem, rather see what I could do to improve things. With this goal in mind I enrolled in a master’s program in landscape architecture. I did my thesis on zoo exhibit design with an eye on contributing to the design and construction of better enclosures and holding areas.
My revised attitude towards zoos has taken me a long time and has not always been easy; however since 2006 I have met with dozens of zoo and aquarium professionals who have given me a world of valuable time and a lot of insight. I have talked with keepers, horticulture staff, directors, COO’s, CFO’s, education staff, marketing staff, designers, and development and membership staff. While these people all have different educational backgrounds and varying views on animal “rights”, every single person I have met has had at least this in common – their love of wildlife and their desire to make a positive contribution to their organization and its occupants.
After having all of these conversations I realized that my past view of zoos was based on a very limited sample size and little real information. What challenges do zoos face? Why do they take the actions that they do? I really had no idea and unfortunately this made me mistakenly clump every negative act of every individual at every zoo into one category - bad.
What I have learned over the past ten years, however, is that zoo professionals are out there working hard to make positive changes. Within the past thirty years we have come a very long way. While in the 1970’s I had a lot of fun throwing marshmallows and peanuts to the elephants at my local zoo I am much happier to know that species diets have been well considered and are contributing to healthier animals. The 1980’s saw a widespread acceptance and execution of the use of more naturalistic enclosures. Enrichment opportunities – things like big blocks of ice with frozen treats inside or design elements which allow for an animal to exhibit their naturalistic behaviors – have grown into their own field of expertise. The psychological well-being of animals is now at the forefront of zoo keepers and administrator’s minds, so efforts have increased to address stress-based or “zootypic” behaviors such as animals pacing. But here’s the thing, change cannot happen overnight. And it cannot happen without passionate people letting their voices be heard.
I once felt helpless to do anything that would make any difference at all, but I eventually decided that my way to try and make a difference was to get my degree in landscape architecture and become a member of AZA. Now I am also trying to raise awareness that what zoos really need the most right now to continue their transformation into the kinds of institutions we want them to be is our support.
Regardless of your current impression of zoos they are a valuable resource and carry valuable messages to the public. They connect humans to wildlife in an up-close and personal way not otherwise possible. With increasingly dynamic education they foster participation in global environmental initiatives and help create a public concerned about the future of our planet, and wide-ranging conservation programs aim to preserve a vast variety of species in their natural areas. Zoos and aquariums are some of the only places left where a kid would rather look at what is in front of them than what is on their phone or computer screen.
So today I implore you, don’t dismiss all institutions. Become a member at an AZA-accredited zoo you have confidence in to show your support. Volunteer at your local zoo or aquarium. Write a letter when you are bothered by things you see. Get involved with a wildlife conservation initiative that you believe in. In the case of Marius the giraffe, write the Copenhagen Zoo an email voicing your concern.
Change cannot happen without us.
Trisha Crowe has been a team member in Pittsburgh, PA-area businesses focusing on design, planning and environmental issues for over 10 years. Trisha’s passion - and primary reason for completing her Master's of Landscape Architecture in 2010 - is zoo exhibit design.
Holy cats! I almost dropped my chai tea latte when I realized my very first post was five years ago today! So many things have changed...I've celebrated a full decade with PGAV Destinations, lived at 8 different addresses in 4 different cities, facilitated four successful master plans, participated in the opening of three new exhibit projects with two on their way soon, added a new fur baby and a collection of zoo and aquarium mugs, presented at three conferences, developed a professional development course for PGAV, became a blogger for Blooloop, wrote two novels, learned to play guitar and got a divorce. Phew! That's a lotta livin! And through it all, I managed to find time to dedicate to this little blog.
To celebrate our five years, I thought it might be fun to revisit some of the 165 posts of Designingzoos.com (that's an average of almost 1 per week!)--in case you accidentally missed one or two! And since it's our 5th anniversary, I thought I'd create some TOP 5 lists.
5. Multi-Disciplinary Integration...A Mouthful of Fun!
One of my personal favorites, this post explores a potential for the future of zoos--the merging of multiple tourism attractions into essentially a 'one stop shop' for edutainment.
4. New York Aquarium Facelift?
Perhaps because its been a long-time coming, or perhaps because it's about a beloved institution, but this post has been a popular one with those seeking insight into the forever looming redesign. After closing down due to extensive damage from Sandy, it is unclear to what extent the original plans will be instated. However, with the Aquarium now partially reopened, they've promised to move forward with its sharks exhibit.
3. Small and Sad: Dubai Zoo's Relocation on Hold Again
Similar to the NYA post, the constant promise and cancellation of this truly pathetic institution seems to be important to many readers. Rumors are always flowing about this one, and the current rumor is the project is once again a go.
2. The Next Zoo Design Revolution?
A highly controversial post generating wonderful discussion about the future of zoos. I'd argue, five years later, novelty-based design is, in fact, now on the cusp of full implementation (see Glacier Run, conceived to keep animals and people surprised and engaged; and the myriad possibilities for integration of interaction, including but not limited to digital technologies).
1. A Quick Lesson in Zoo Design History
The world must be full of history buffs! This post not only is the most viewed on DZ's site, but it has been viewed almost 3 times as much as the runner-up. Must be the Google search 'Zoos as Jails.'
Sometimes you just gotta lay down some knowledge. This post is favorite of mine, because it explains to zoo-goers and professionals alike what that mysterious term 'master plan' means and how a successful one is created. I truly believe institutions must spend time developing a master plan, and this post tells you exactly why.
4. Video Games Get It...Do We?
Wow, this is an oldie--but a goodie! A fun read with some insight into my life outside of zoo design (and perhaps a hint into why my marriage is now defunct). Reveals how designers often look at the world--getting inspired in the most unexpected places. Although none of the design thoughts have been implemented in any way yet, tourism destinations are, in fact, starting to use game design theory to create experiences.
Storytelling is such a buzzword these days, but it truly is crucial to the development of a good exhibit experience. Once again, here I drew from an unexpected inspiration to provide insight into the art of zoo design. Also, I love Black Swan.
Not often do I broach a truly controversial subject on DZ, but the unwarranted uproar of animal activists got me all in a tizzy and I had to address it. This post is a not-so-strongly worded look at why zoo design can be a true moral and / or ethical challenge.
1. Inspiring Kids to Become Activists (AZA 2012, Day 3)
This is by far my favorite post. Not because it's ground-breaking or because it's so well written, but because the subject was so inspiring to me. I've always struggled with whether or not zoo experiences are truly making an impact on conservation, and through the development of this piece, I subsequently discovered an actual, plausible methodology to do so. Now, I just need a client willing to explore it with me...
5. DZ's First Zoo Review: The Mote Aquarium
My first and last zoo review. A failed experiment in site visits, this post is constructively critical with interesting tips and design insights, but perhaps a little too harsh. I do enjoy revisiting the post, though, as it reminds me how far we've come. And, I might add, how Mote has improved as well.
4. DZ Visits the Lemur Conservation Reserve
Visiting with lemurs in Florida had to make the list! What a special place helping to ensure the survival of some of my favorite species. The post includes some specific information regarding sizing for holding buildings that may come in handy.
3. Lincoln Park Zoo: Defining an Urban Zoo
One of my favorite posts as I had an epiphany about exactly how to review zoos. Subsequent to this visit, I also realized zoos come in one of four varieties: Urban Zoo, Suburban Formal, Suburban Park-like, or Natural Park-like. I like to categorize things, so this was a nice moment for me.
2. Minnesota Zoo: Be True to Yourself
Another great zoo review based more on 'the moral of the story is' rather than a critique. I also just really loved the Minnesota Zoo and have a real soft spot for zoos trying to succeed in a cold climate. Can't we get visitors to come in winter?? I think MZ's approach is just brilliant.
1. Underdogs: The Appeal of the Small Zoo
This might be a cheat since it covers multiple zoos and is one of my most recent posts, but I really do love small zoos. I love their design challenges--small site, small budget--and their big hearts. Not all small zoos are good zoos, but those doing it right, should really be congratulated.
I sure do hope you enjoyed this walk down memory lane. Cheers to everyone who's ever read the blog, especially those loyalists, to everyone who's ever helped me out with a contributing post or information, and here's to 5 more years!
If you would like to be a contributing blogger to DesigningZoos.com, please contact me using the form below. I'd like to keep a once weekly schedule, but often don't have the time, so if you have something you'd like to share regarding zoo and aquarium design, I'd love to hear from you!
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I’ve always been partial to the underdog. Those whose beliefs and perseverance outweigh the skeptics' might by shear doggedness and tenacity. Those tirelessly working to do right despite just scraping by. I’m one of those people who gladly buys the opening band’s CD despite not having anything on which to play it. I always choose a local restaurant over a chain. My March Madness bracket is upset city, and I never liked that Michael Jordan.
The same is true for zoos and aquariums. Don’t get me wrong…I love the big guys and the top-notch experiences they offer. Their excellence in care, leadership in conservation and education, and ability to fill a day with shows, thematic exhibits and fun activity; the star species and large, diverse collections they maintain.
by Patrick Owsley
But there’s just something about the little guys. The ones caring for an oftentimes misfit collection of domestic goats, non-releasable hawks, three-strikes bears, confiscated leopards and donated snakes. Those whose skeleton staff, supported by an army of volunteers, work 18 hour days and happily offer up their own home as an impromptu nursery or quarantine area. Those zoos and aquariums whose budgets for capital improvements over the next 15 years barely equal the cost of a single exhibit at a world-renowned counterpart. The little guys. The underdogs.
So what constitutes an underdog zoo or aquarium? It’s something I’ve been thinking about a lot lately, but on which haven’t truly come to a conclusion. There’s something about its physical size—probably less than 35 acres; something to do with its attendance—maybe less than 100,000 annually; gotta’ include its capital expenditures, its market reach, its operating costs, its staff size and its collection size. But, really, there’s always going to be exceptions. What it comes down to is the feel. Just good ole’ fashioned, gut feeling. Like U.S. Supreme Court Justice Stewart famously said, “I shall not today attempt to further define {it}…But I know it when I see it.”
Binder Park Zoo (from Southwest Michigan Dining)
My love affair with the little guys probably began with my first real zoo job. I spent an undergrad summer bumbling through the construction of a Colobus monkey exhibit, part of the huge Africa expansion at the Binder Park Zoo. Flummoxed by construction documents my zoology classes hadn’t prepared me for, I found myself wandering the existing zoo grounds during lunches or after quitting time. I remember most the intimacy of visiting prairie dogs, digging through their dirt pile exhibit, interacting with the talking ravens, housed in a welded wire mesh aviary, and the simple beauty of exhibits carefully located between the towering old growth trees of the Michigan zoo’s deciduous forest. Even with the expansion, this zoo’s character is that of a walk in the woods; the African hoofstock and giraffes wandering the plains of a meadow that just happened to be there.
Similarly, the Central Florida Zoo, located just outside theme park mecca Orlando, takes advantage of its site to create more of an enhanced nature walk than the in-your-face, wholly man-made sensibility of a larger zoo. Rusticity is embraced and forgiven in a setting where you might expect to spot a free-ranging and truly wild alligator or Florida panther lurking in the swampy woods of the zoo grounds. This is a place where you know—from the moment you pull into the vehicular approach surrounded by the tunnel of live oaks dripping in Spanish moss-- to slow down, to take your time. You can see it all and do it all. There’s simply no rush.
Boardwalk and exhibits at CFZ
Despite the Central Florida Zoo’s lack of both pathway hierarchy and organization based on distinctly defined regions (which do in fact seem to be defining characteristics of a small zoo), you won’t get lost. And so what if you pass by the porcupine exhibit two or three times in order to see the whole zoo. He’s sleeping conveniently in a location where you can get a good, close look at him. From the gravel parking lot and train ride outside the zoo gates to the elaborate spray pad surrounded by shaded seating, this zoo is quaint, and filled with an unmistakable sense of community. In this region, so ostentatiously built for tourism, this little zoo provides an escape to normalcy and a place for residents (and tourists alike) to enjoy a quiet afternoon in nature with family.
Good sleeping spot, my friend.
Perhaps the most meaningful zoo design experience I’ve had is with the Big Bear Alpine Zoo. PGAV’s partnership with the struggling Moonridge Zoo (as it is formerly known) began way back in 2005 when we interviewed in the beautiful San Bernardino Mountains in southern California. The existing zoo, which was the result of many years of dedicated work rehabbing the regions’ animals devastated by negative human interactions, is located on 2 acres in the parking lot of a local ski resort. The animals living here are non-releasable rehabs and confiscations, like Yoda, a Sawet owl, whose wing was amputated after being hit by a car. The animals are well-cared for, but the physical Zoo itself does not reflect the level of care and the conservation / education significance of the facility. Exhibits are chainlink and welded wire, crammed one after the other into its two acres.
Yoda from Big Bear Alpine Zoo
We were hired to create a master plan and eventually to the design a wholly new zoo on a larger site, but still on a tight budget. And over the years, we’ve watched as the community support for the project has grown--despite bumps in the road. One day, the new zoo will be complete; the animals will have spacious new homes, the visitors will have an enriching experience, and I’ll be absolutely humbled to have been a small part of making a difference for such a worthwhile institution.
Kit foxes released after care at Big Bear Alpine Zoo from BBAZ
So, for me, the appeal of small zoos and aquariums stems from the fact that it seems, as designers, we can affect change the most at these institutions. These are facilities which rarely have capital for major physical changes. Places with big visions, but limited resources. These facilities need master plans not only for fundraising and planning purposes, but for the team building and strategizing they provide—for clarity of vision. They need experienced consultants that can offer creative and low-cost solutions to design issues; provide guidance on guest experience. Oftentimes, simple changes drastically affect the public perception of a place —and sometimes just the act of planning itself illustrates such commitment and resolve to achieve more that the zoo is elevated in the public’s eye. Many of today’s powerhouses began as just ‘a small zoo,’ but with the support of the community, were able to grow slowly and steadily over the years.
Do not overlook the little guys. Especially the little guys who’ve made the extra effort to become accredited by the AZA (or EAZA, IMATA, or AMMPA). This is an amazing feat for an institution of any size. And as we know, underdogs can impact the world just as mightily as the conventional leaders. We just need to give them a chance.
You should know this about me: I love tea. Green tea, white tea, white tea with cucumber, black tea on occasion, but most of all, yummy chai latte. I'm as addicted to tea as some folks are to coffee. I drink it first thing in the morning to wake-up; I drink it as a pick-me-up in the digestion hour after lunch; I drink it because its just so tasty. I love tea so much that I bought a Keurig (and, yes, I meticulously deconstruct the cups to be recyclable). Now, as you know, I spend a lot of time visiting zoos and aquariums. And while I'm there, I always visit the gift shops. I like to support the institutions so always buy something. Most gift shops carry similar product. Plush, t-shirts, plastic bugs and rubber snakes. I've got a drawer full of t-shirts already. I'm (supposedly) too old for plush. We can all use more plastic bugs and rubber snakes, but recently, I realized these purchases could be productive; I could purchase something that benefits both the zoo and myself.
Enter my blossoming collection of zoo and aquarium mugs. Every gift shop has at least one mug. Better gift shops have a selection of mugs. I can now judge an experience based on the quality of the mug. The mug is a reflection of brand. A mini billboard sitting in my cupboard. What does your mug say about your institution? I encourage zoos and aquariums out there to pay more attention to their mug product. Seriously. Your coffee and tea addicts will agree.
